The Promoter's Booking Playbook. Twelve pages, seven steps, one real show followed from first offer to final settlement. Know your break-even before you make the offer.
No cost. Instant download.
Sold out. Still lost money?
You can pack a room and still walk out with nothing. It happens when the deal was wrong, the costs were guessed, the ticket prices didn't cover the math, or settlement night turned into an argument with no paperwork.
What's inside
Step 1
Break-even is the number of tickets you need to sell to cover every dollar you'll spend. If you don't know it, you're not making an offer — you're placing a bet.
Your show has a different number. Know yours?
Step 2
The deal decides who carries the risk. Here's what you keep on the same show under three common deals.
| Tickets sold | Flat $5,000 | $5,000 vs 70% of net | 80/20 door deal |
|---|---|---|---|
| 400 (break-even) | $0 | $0 | $1,000 |
| 550 | $4,500 | $2,850 | $1,900 |
| 700 (sold out) | $9,000 | $4,200 | $2,800 |
Bonus chapter
…and seven more, with the fix for each, inside the playbook.
Real show · real settlement
The playbook ends with a real settlement report from a 1,000-capacity show — projected versus actual, every ticket tier, every expense, and the net profit at the bottom.
12 pages. No cost. You'll have it in about three seconds.